Strategic alignment and its impact on creating an organization’s reputation and image
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Author(s)Abedalsttar AlsayahLink to ORCID Index: https://orcid.org/0000-0002-7841-1964
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DOIhttp://dx.doi.org/10.21511/ppm.20(1).2022.40
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Article InfoVolume 20 2022, Issue #1, pp. 501-513
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The study aims to analyze and evaluate the potential impact of strategic alignment drivers on creating a company’s reputation and image, using a descriptive analytical approach. An analysis and interpretation of findings demonstrate that strategic alignment with its internal and external variables is deemed to be a key determinant of a company’s reputation and image customers have (with the regression coefficient of 0.38). The companies enjoying a great reputation are committed to creating an effective alignment between internal and external factors, while in companies with a weak or medium reputation, some manifestations of strategic inconsistency appear such as the deviation of competition foundations from their distinctive competencies, where the competitive competency is less appropriate with their competitive advantages, in addition to the lack of alignment between its existing strategy and main activities due to the company’s failure in choosing its internal environment. The study makes recommendations to the surveyed companies regarding the importance of aligning their internal and external options to build their image and reputation desired by their customers.
- Keywords
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JEL Classification (Paper profile tab)M31, L14, O33
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References41
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Tables8
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Figures1
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- Figure 1. Strategic alignment and its impact on the creation of an organization’s reputation and image
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- Table 1. Survey results on measuring sample companies’ reputation and image
- Table 2. Cronbach’s alphas for measures of research variables
- Table 3. Worrying financial indicators of the image and reputation of the Engineering and Construction sector
- Table 4. Images and reputations of the companies surveyed from viewpoint of the research sample
- Table 5. The level of strategic alignment from a research sample perspective
- Table 6. Results of a simple linear regression analysis, impact of strategic alignment on company image and reputation
- Table 7. Impact of external strategic alignment on company image and reputation
- Table 8. Impact of internal strategic alignment on company image and reputation
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The impact of COVID-19 on the transportation and logistics industry
Dalia Perkumiene ,
Agbonmere Osamede ,
Regina Andriukaitienė ,
Olegas Beriozovas
doi: http://dx.doi.org/10.21511/ppm.19(4).2021.37
Problems and Perspectives in Management Volume 19, 2021 Issue #4 pp. 458-469 Views: 5630 Downloads: 9927 TO CITE АНОТАЦІЯIn this present age of globalization, the logistics and transportation industry has become an integral part of most businesses/firms as it is aimed at ensuring the effective movement of people, distribution of goods and services from one location to another on time. Therefore, this paper aims to analyze the impact of COVID-19 on the logistics and transportation sectors. The qualitative research approach was adopted using analysis and synthesis of scientific literature, data from news reports, organizational sites, and a case study of data contents. The paper presented the analysis of negative and positive effects of COVID-19 on the logistics and transportation industry. The study also discusses possible strategies and further steps for improvement of the logistics and transportation sector, including the automation and introduction of other technologies, a sustainable and flexible transportation system, cooperation of logistics and transportation business. Findings regarding the positive implications of COVID-19 show noticeable advancements in the logistics and transportation sector, such as the rise of e-commerce businesses with efficient delivery options, and the development of 3rd party logistics services as more companies outsource supply chain operations. The study revealed the importance of strategic planning with a joint effort from the research centers, public sector, private sector, and educational institutions as one of the proposed solutions for the logistics and transportation industry.
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The role of Fintech in predicting the spread of COVID-19
Mohannad Abu Daqar 
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Milan Constantinovits ,
Samer Arqawi ,
Ahmad Daragmeh
doi: http://dx.doi.org/10.21511/bbs.16(1).2021.01
Banks and Bank Systems Volume 16, 2021 Issue #1 pp. 1-16 Views: 2509 Downloads: 877 TO CITE АНОТАЦІЯThis study aims to investigate the role of Fintech in predicting the spread of COVID-19 based on consumers’ Fintech perceptions and behavior before and after the outbreak of COVID-19. The study used a questionnaire-based survey distributed in different countries of the world using the LinkedIn platform for this purpose to reach the targeted population. The snowball sampling technique was used. The study targeted consumers with Fintech experience, especially in digital payments services. 507 samples were retrieved. For the analysis, the Structural Equation Modeling (SEM) was used. The study revealed novel results in predicting COVID-19 spread; these three variables (Fintech Behavior before COVID-19, Fintech Behavior after COVID-19, and Fintech Perception after COVID-19) could predict 52.5% of the variance in the dependent variable (COVID-19 Spread) (R² = 0.525, p < 0.05). The findings show that Higher Fintech perception and behavior among Fintech users will help in reducing the spread of COVID-19 by avoiding the use of contact payment methods. Contactless payment methods are the main tools in Fintech that might help in avoiding the probability of COVID-19 spread. Consumers’ Fintech perceptions and behavior are the most influencing factors that could predict the spread of COVID-19 in this study, where digital payments are the main concern. It is recommended that consumers adopt digital payment methods and tools, especially contactless payment methods, to fulfill their financial services. Other researchers are also encouraged to use the same model to predict the spread of this virus in the Fintech context.
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Competitiveness of the information economy industry in Ukraine
Tetiana Ponomarenko ,
Veronika Khudolei ,
Olha Prokopenko ,
Janusz Klisinski
doi: http://dx.doi.org/10.21511/ppm.16(1).2018.08
Problems and Perspectives in Management Volume 16, 2018 Issue #1 pp. 85-95 Views: 2148 Downloads: 611 TO CITE АНОТАЦІЯInformation economy, being the newest type, in the course of formation acquires its distinctive features, which include a significant change in the needs of investors, producers, consumers and other economic relation participants. In order to achieve a competitive information economy, state support for high-tech industries is needed. It is crucial to create a clear legal framework, give boost to the formation of intellectual capital based on other countries' experience. Implementation of the strategy for high-tech industries development in Ukraine is a decisive step in creating a platform for information technology dissemination, creation of new competitive products with high added value. The purpose of the article is to investigate the transformation to the information economy, to analyze the industry competitiveness, to define the opportunities for information sphere improvement. The theoretical aspect of the emergence and formation of the information economy category is studied, the approaches to the defining this economic category and its derivatives have been studied and generalized, essential features of the information type of economic relations have been investigated, and their main components have been determined. In the article, the relationship between the level of information economy development and the competitiveness of domestic enterprises' products has been described, the factors influencing high-tech industries development in Ukraine are considered, and suggestions as for increasing the assistance to the development of knowledge-intensive sectors, including information technology, are proposed.
