The role of technological enablers and government support in e-commerce adoption among SMEs in Jordan
-
DOIhttp://dx.doi.org/10.21511/ppm.23(2).2025.56
-
Article InfoVolume 23 2025, Issue #2, pp. 775-784
- 82 Views
-
36 Downloads
This work is licensed under a
Creative Commons Attribution 4.0 International License
Using the technology-organization-environment framework, this paper investigates elements that affect the adoption of e-commerce technology by Jordanian small- and medium-sized enterprises (SMEs). Cloud computing, logistics digitalization, and AI-driven customer engagement serve as elements for technological readiness assessment. In contrast, regulatory compliance readiness and supportive government measures are other significant factors for the study. Survey questionnaires for 425 respondents, including SME owners and managers alongside employees from different Jordanian industries, were distributed between March and July 2024 through stratified random sampling. SEM served as the model for evaluating and testing the hypotheses. The examination shows cloud computing readiness (β = 0.34, p < 0.01) combined with AI-driven customer engagement (β = 0.42, p < 0.001) along with logistics digitalization (β = 0.38, p < 0.001) to be the vital drivers that boost e-commerce adoption among SMEs. The findings show that readiness for regulatory compliance failed to impact enterprises’ adoption rates of e-commerce substantially. The government support strengthened the positive impact of technological enablers on e-commerce adoption. The research results present crucial knowledge that shows policymakers and SME managers why they should invest in specific digital infrastructure, improved financial support systems, and less complex regulatory frameworks to support successful digital transformation among Jordanian SMEs.
- Keywords
-
JEL Classification (Paper profile tab)L81, O33, M15, L26
-
References38
-
Tables5
-
Figures0
-
- Table 1. Measurement instruments
- Table 2. Demographic profile of respondents
- Table 3. Model fit assessment results
- Table 4. Convergent validity and construct reliability outcomes
- Table 5. Hypothesis test
-
- Abaddi, S. (2025). Factors and moderators influencing artificial intelligence adoption by Jordanian MSMEs. Management & Sustainability: An Arab Review, 44(1), 47-73.
- Adriko, R., & Nurse, J. R. (2024). Cybersecurity, cyber insurance and small-to-medium-sized enterprises: A systematic review. Information & Computer Security, 32(5), 691-710.
- Ahmed, S. K. (2024). How to choose a sampling technique and determine sample size for research: A simplified guide for researchers. Oral Oncology Reports, 12, Article 100662.
- Alharasis, E. E., & Alkhwaldi, A. F. (2024). The implementation of advanced AIS and the accounting data quality: The case of Jordanian SMEs. In F.F.H. Nah & K.L. Siau (Eds.), HCI in Business, Government and Organizations. HCII 2024 (vol. 14721, pp. 149-173). Cham: Springer.
- Alnajdawi, S. M., Alrifae, A. A. M., & Alhanatleh, H. (2024, December). Green Human Resource Management for Engineering Organizations in Jordan: Sustainable Development. In 2024 International Conference on Decision Aid Sciences and Applications (DASA) (pp. 1-4). IEEE.
- Alon, I., Jaffe, E., Prange, C., & Vianelli, D. (2020). Global marketing: Strategy, practice, and cases (3rd ed.). Routledge.
- Alobaydi, B. A. A., Alzubi, M. M. S., Alobaydi & Alqudah, A. M. A. (2025). Advancing e-commerce adoption among SMEs in Jordan: A path to digital transformation. Heritage and Sustainable Development, 7(1), 467-478.
- Baistaman, J., Awang, Z., Afthanorhan, A., & Rahim, M. Z. A. (2020). Developing and validating the measurement model for financial literacy construct using confirmatory factor analysis. Humanities and Social Science Review, 8(2), 413-422.
- Bee, R. M., Koch, T, & Eid, M. A. (2023). A general theorem and proof for the identification of composed CFA models. Psychometrika, 88(4), 1334-1353.
- Buyya, R., Srirama, S. N., Casale, G., Calheiros, R., Simmhan, Y., Varghese, B., Gelenbe, E., Javadi, B., Vaquero, L. M., Netto, M. A. S., Toosi, A. N., Rodriguez, M. A., Llorente, I. M., Vimercati, S. De C. Di, Samarati, P., Milojicic, D., Varela, C., Bahsoon, R., Assuncao, M. D. De, ... Shen, H. (2018). A manifesto for future generation cloud computing: Research directions for the next decade. ACM computing surveys (CSUR), 51(5), 1-38.
- Costa, J., & Castro, R. (2021). SMEs must go online – E-commerce as an escape hatch for resilience and survivability. Journal of Theoretical and Applied Electronic Commerce Research, 16(7), 3043-3062.
- Glyptis, L., Christofi, M., Vrontis, D., Giudice, M. D., Dimitriou, S., & Panayiota, M. (2020). E-government implementation challenges in small countries: The project manager’s perspective. Technological Forecasting and Social Change, 152, Article 119880.
- Hair, J., & Alamer, A. (2022). Partial least squares structural equation modeling (PLS-SEM) in second language and education research: Guidelines using an applied example. Research Methods in Applied Linguistics, 1(3), Article 100027.
- Handfield, R., Jeong, S., & Choi, T. (2019). Emerging procurement technology: Data analytics and cognitive analytics. International Journal of Physical Distribution & Logistics Management, 49(10), 972-1002.
- Ibrahim, I., & Alzubi, M. M. S. (2024). The Impact of Green Human Resource Management Practices (GHRMPs) on Turnover Intention (TI): Moderated by Work-Health Balance (WHB) and Work-Family Balance (WFB). Journal of Ecohumanism, 3(7), 2618-2634.
- Ivanov, D., Blackhurst, J., & Das, A. (2021). Supply chain resilience and its interplay with digital technologies: Making innovations work in emergency situations. International Journal of Physical Distribution & Logistics Management, 51(2), 97-103.
- Jayawardena, N. S., Behl, A., Thaichon, P., & Quach, S. (2022). Artificial intelligence (AI)-based market intelligence and customer insights. In P. Thaichon & S. Quach (Eds.), Artificial intelligence for marketing management (pp. 120-141). Routledge.
- Karim, S. (2019). The challenges and opportunities of e-banking adoption for small to mid-sized enterprises-SMEs in Jordan. 2019 IEEE Jordan International Joint Conference on Electrical Engineering and Information Technology (JEEIT), IEEE (pp. 883-888). Amman, Jordan.
- Leckel, A., Veilleux, S., & Dana, L. P. (2020). Local open innovation: A means for public policy to increase collaboration for innovation in SMEs. Technological Forecasting and Social Change, 153, Article 119891.
- Lutfi, A., Alshira’h, A. F., Alshirah, M. H., Al-Okaily, M., Alqudah, H., Saad, M., Ibrahim, N., & Abdelmaksoud, O. (2022). Antecedents and impacts of enterprise resource planning system adoption among Jordanian SMEs. Sustainability, 14(6).
- Mettler, T., Miscione, G., Jacobs, C. D., & Guenduez, A. A. (2024). Same same but different: How policies frame societal-level digital transformation. Government Information Quarterly, 41(2), Article 101932.
- Pacheco, D. A. d. J., Sarker, S., Bilal, M., Chamola, V., & Garza-Reyes, J. A. (2024). Opportunities and challenges of drones and internet of drones in healthcare supply chains under disruption. Production Planning & Control.
- Raji, M. A., Olodo, H. B., Oke, T. T., Addy, W. A., Ofodile, O. C., & Oyewole, A. T. (2024). E-commerce and consumer behavior: A review of AI-powered personalization and market trends. GSC Advanced Research and Reviews, 18(3), 066-077.
- Rane, N. (2023). Enhancing customer loyalty through Artificial Intelligence (AI), Internet of Things (IoT), and Big Data technologies: Improving customer satisfaction, engagement, relationship, and experience. SSRN Electronic Journal.
- Raza, I., & Awang, Z. (2021). Knowledge-sharing practices in higher educational institutes of Islamabad, Pakistan: An empirical study based on theory of planned behavior. Journal of Applied Research in Higher Education, 13(2), 466-484.
- Sehgal, A. (Ed.). (2024). Delivering digital transformation through business outcomes. In Demystifying Digital Transformation (pp. 127-161). Apress, Berkeley, CA: Springer.
- Sepasgozar, S. M., Hawken, S., Sargolzaei, S., & Foroozanfa, M. (2019). Implementing citizen centric technology in developing smart cities: A model for predicting the acceptance of urban technologies. Technological Forecasting and Social Change, 142, 105-116.
- Shetty, J. P., & Panda, R. (2021). An overview of cloud computing in SMEs. Journal of Global Entrepreneurship Research, 11(1), 175-188.
- Skare, M., Obesso, M. de las M., & Ribeiro-Navarrete, S. (2023). Digital transformation and European small and medium enterprises (SMEs): A comparative study using digital economy and society index data. International Journal of Information Management, 68, Article 102594.
- Sujati, H., Sajidan, Akhyar, M., & Gunarhadi. (2020). Testing the construct validity and reliability of curiosity scale using confirmatory factor analysis. Journal of Educational and Social Research, 20(4).
- Sürücü, L., & Maslakci, A. (2020). Validity and reliability in quantitative research. Business & Management Studies: An International Journal, 8(3), 2694-2726.
- Tornatzky, L., & Fleischer, M. (1990). The process of technology innovation. Lexington, MA.
- Wang, Y., Jia, F., Schoenherr, T., Gong, Y., & Chen, L. (2020). Cross-border e-commerce firms as supply chain integrators: The management of three flows. Industrial Marketing Management, 89, 72-88.
- Wong, L.-W., Tan, G. W.-H., Lee, V.-H., Ooi, K.-B., & Sohal, A. (2020). Unearthing the determinants of blockchain adoption in supply chain management. International Journal of Production Research, 58(7), 2100-2123.
- Xia, Y., & Yang, Y. (2019). RMSEA, CFI, and TLI in structural equation modeling with ordered categorical data: The story they tell depends on the estimation methods. Behavior Research Methods, 51, 409-428.
- Yaseen, H., Al-Adwan, A. S., Nofal, M., Hmoud, H., & Abujassar, R. S. (2023). Factors influencing cloud computing adoption among SMEs: The Jordanian context. Information Development, 39(2), 317-332.
- Zaki, M. (2019). Digital transformation: Harnessing digital technologies for the next generation of services. Journal of Services Marketing, 33(4), 429-435.
- Zennaro, I., Finco, S., Calzavara, M., & Persona, A. (2022). Implementing e-commerce from logistic perspective: Literature review and methodological framework. Sustainability, 14(2).