Recent News and Releases

The journal “Innovative Marketing”, ISSN (print) 1814-2427, ISSN (online) 1816-6326, is set be a fully open-access one since August 20, 2019. We support the Open Access initiative and this is our principled stand on the publishing model. We believe that scientific articles should be freely accessible to readers. That is why, “Business Perspectives”, as the copyright owner of all subscription articles, has made all articles of the Journal publicly available since February 2012.
We are glad to announce that on May 3, 2020, the application of the “Innovative Marketing” journal was accepted by DOAJ and awarded with SEAL (Directory of Open Access Journals).

Luiz Moutinho, Professor, BA, MA, Ph.D., FCIM, Visiting Professor of Marketing, Suffolk Business School, University of Suffolk, England. Adjunct Professor of Marketing, Graduate School of Business, University of the South Pacific, Fiji. Visiting Professor of Marketing, Universidade Europeia and the Marketing School, Portugal.

Will coronavirus change society and the world?

SARS-CoV-2 belongs to the broad family of viruses known as coronaviruses. Covid-19 is the illness and medical condition that stems from the specific virus. Each SARS-CoV-2 virus is approximately 50–200 nanometres in diameter.
As information on the virus deluges traditional and social media, the WHO (World Health Organisation) warns that societies around the world are facing an “infodemic” – an “overabundance” of information that makes it difficult for people to identify truthful and trustworthy sources from false or misleading ones.

Muhammad Mahboob Ali, Professor of Economics, Finance, ICT and Entrepreneurship, Dhaka School of Economics, Bangladesh.

Pandemic change is highly correlated with ice breaker ideas

Before COVID-19, it was hardly believed in Bangladesh that full class exam could be held online. But due to pandemic situation, everything changes. In Bangladesh, classes of schools and colleges will be suspended till September 2020, depending on the gravity of the situation as directed by our respected Prime Minister. Government is trying to ensure education through Sangsad TV. Some private TV channels also arranged the "Amar Patshala" program, such as Mohana TV for Monipui School and colleges.

We are pleased to announce that the “Guest Post: A Symbiosis of Predatory Journals and Authors: Is This Possible?” by Dr. Serhiy Kozmenko, (co-founder of the publishing company, Business Perspectives) was published on the Cabells blog on the 16th of April 2020.

“The illustration in the Nature article depicts a wolf (i.e. a predator) in sheep’s clothing, rendered as an academic journal. But is a researcher always the obedient prey of a predator? Is he or she always a sheep? The vast majority of authors likely fall victim to predatory outfits because of their own incompetence or lack of discrimination. But not all authors are sheep.

What is the impact of COVID-19 on the delivery of online higher education services in the United States of America and how can we turn any challenges into opportunities?

Prior to the COVID-19 pandemic, online distance learning and teaching existed in higher education. Val Okaru-Bisant, the author of this article, taught online and face-to-face teaching for several years. The global education technology sector, including online learning, was growing at a fast pace of 15.4% a year with heavy investments from many companies like Google and Microsoft¹. However, only 3% of all educational expenditure is spent on digital programs² and proponents of online learning are pushing for universities to increase digital expenditures beyond 3%, including using it to solve problems, create educational partnerships and expand global outreach³.

Danica Purg, Professor, President to IEDC-Bled School of Management and President of CEEMAN, Slovenia.

How we cope with Challenges of the Covid-19 Crisis at IEDC-Bled School of Management, Slovenia

One of our recent top programs at the IEDC-Bled School of Management, Slovenia, was on "crisis management". We would never have the opportunity or need to test our own crisis management capabilities. The same is with banks. They make stress tests, where there is no stress situation. They like to be prepared, but always on the basis of the former crisis, not the next. We survived the crisis in former Yugoslavia. When Slovenia, because of the 10-day war of independence in 1991, became a “no go area”, we had to relocate our programs with our professors to Austria. We managed to survive, though we had problems with the weathering the storm.