Franchise business sustainability model: Role of conflict risk management in Indonesian franchise businesses


Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License

Franchising is one of the most trustworthy strategic alliance formations to start or expand businesses. Like many other business formations, franchise businesses need sustainable and long-term running; these objectives can be reached by a proper relationship between partners – the franchisor and the franchisee – in the alliances. Both partners’ perspectives are valuable inputs to provide insight into understanding the sustainability of Indonesian franchise businesses. Furthermore, in any type of strategic alliances conflict is a risk that needs to be managed properly. This study aims to examine the relationships of determinants that influence franchise business sustainability. The determinants are risk management, trust, satisfaction, and sustainability. The study applies confirmatory factor analysis using structural equation modeling (SEM) AMOS software. Respondents in this study are franchisors and franchisees in the Indonesian retail and food and beverages (F&B) sectors, the study accommodates 204 respondents. Based on the analysis the study reveals that there is a positive relationship between risk management and satisfaction. Risk management also has a positive relationship with survivability; trust and satisfaction also have a positive relationship. Meanwhile, there is no relationship between satisfaction and survivability and the last relationship is between trust and survivability that has no positive relationship between the determinants. This study provides clearer insight to understand the relationships between determinants that influence franchise business survivability in Indonesia, especially based on both parties’ perspectives.

view full abstract hide full abstract
    • Figure 1. Research model
    • Table 1. Validity test results
    • Table 2. Reliability test results
    • Table 3. Research result
    • Table A1. Risk management
    • Table A2. Franchisor-franchisee satisfaction
    • Table A3. Survivability
    • Table B1. Questionnaire and scale
    • Conceptualization
      Dorojatun Prihandono
    • Data curation
      Dorojatun Prihandono
    • Formal Analysis
      Dorojatun Prihandono
    • Investigation
      Dorojatun Prihandono
    • Project administration
      Dorojatun Prihandono
    • Methodology
      Dorojatun Prihandono
    • Supervision
      Dorojatun Prihandono, Andhi Wijayanto, Dwi Cahyaningdyah
    • Validation
      Dorojatun Prihandono, Andhi Wijayanto, Dwi Cahyaningdyah
    • Writing – original draft
      Dorojatun Prihandono
    • Visualization
      Dorojatun Prihandono, Andhi Wijayanto
    • Writing – review & editing
      Dorojatun Prihandono, Andhi Wijayanto, Dwi Cahyaningdyah