Survey by knocking the door and response rate enhancement technique in international business research
-
DOIhttp://dx.doi.org/10.21511/ppm.16(2).2018.14
-
Article InfoVolume 16 2018, Issue #2, pp. 155-163
- Cited by
- 1376 Views
-
491 Downloads
This work is licensed under a
Creative Commons Attribution 4.0 International License
Low response rate has been considered as a matter in a survey. Even though researcher has applied techniques to enhance the response rate, they very often still experience low rate of response. This paper tries to share the challenging experience in dealing with low response rate in the context of international business research. This is a questionnaire survey of small firms in Indonesia that were doing business abroad. The results show that it is more important to select the most effective survey method rather than techniques to enhance response rate in order to deal with local condition. Survey by knocking the door is found to be the best suited alternative for maximizing the response rate.
- Keywords
-
JEL Classification (Paper profile tab)M16, F23
-
References24
-
Tables1
-
Figures0
-
- Table 1. Survey methods and the response rate
-
- Bosnjak, M., & Batinic, B. (2000). Understanding the Willingness to Participate in Online -Survey - The Case of e-mail Questionnaires. In B. Batinic, U.-D. B. Reips & A. Werner (Eds.), Online Social Sciences (pp. 105-116).
- Brush, C. G., Edelman, L. F., & Manolova, T. (2002). The Impact of Resources on Small Firm Internationalization. Journal of Small Business Strategy, 1-17.
- Chang, S.-J., van Wittleloostuijn, A., & Eden, L. (2010). From the Editors: Common Method Variance in International Business Research. Journal of International Business Studies, 178-184.
- Childlow, A., Ghauri, P. N., Yeniyurt, S., & Cavusgil, S. T. (2015). Establishing Rigor in Mail-Survey Procedures in International Business Research. Journal of World Business, 26-35.
- Client Heartbeat (2018). Six Common Reasons Why Customer Survey Response Rates are Low.
- Cohen, F., Lahiri, S., & Borini, F. (2015). Managerial Perceptions of Barriers to Internationalization: An Examination of Brazil’s New Technology-based Firms. Journal of Business Research, 1-7.
- Crowther, D., & Lancaster, G. (2009). Research Methods (2nd ed.). Oxford: Elsevier Butterworth-Heinemann.
- Dillman, D. A. (1991). The design and Administration of Mail Surveys. Annual Review of Sociology, 17, 225-249.
- Fawcett, S. E., Waller, M. A., Miller, J. W., Schwieterman, Hazen, B. T., & Overstreet, R. E. (2014). A Trail Guide to Publishing Success: Tips on Writing Influential Conceptual, Qualitative, and Survey Research. Journal of Business Logistics, 1-16.
- FluidSurveys Team (2014, September 25). What is the Difference between a Response Rate and a Completion Rate?
- Glasow, P. A. (2005). Fundamentals of Survey Research Methodology. Washington: Mitre Department.
- Helfat, C. C., & Peteraf, M. A. (2014). Managerial Cognitive Capabilities and the Microfoundations of Dynamic Capabilities. Strategic Management Journal, 831-850.
- Holbrook, A. L., Krosnick, J. A., & Pfent, A. (2008). The Causes and Consequences of Response Rates in Surveys by the News Media and Government Contractor Survey Research Firms.
- Kanuk, L., & Berenson, C. (1975). Mail surveys and response rates: A Literature Review. Journal of Marketing Research, 12, 440-453.
- Kompas (2012, February 8). National Geographic Indonesia.
- O’Rourke, T. (1999). Increasing Response Rates: Specific Applications. Americans Journal of Health Studies, 15(3), 164-166.
- Paxson, M. C. (1995). Increasing Survey Response Rates, Practical Instructions from the Total- Design Method. Hotel and Restaurant Administration Quarterly, 66-73.
- Ray, J. J., & Still, L. V. (1987). Notes and Shorter Communications, Maximizing the Response Rate in Surveys May be a Mistake. Person. individ. Diff., 8(4), 571-573.
- Rogelberg, S. G., & Stanton, J. M. (2007). Introduction Understanding and Dealing With Organizational Survey Nonresponse. Organizational Research Methods, 10(2), 195- 209.
- Satyanugraha, H. (2005). Entry Mode Decision of Indonesian Small and Medium-Sized Manufacturers in the Export Market. In C. Harvie & B.-C. Lee (Eds.), Sustaining Growth and Performance in East Asia, The Role of Small and Medium Sized Enterprises (pp. 234-252). Cheltenham: Edward Elgar.
- Sivo, S. A., Saunders, C., Chang, Q., & Jiang, J. J. (2006). How Low Should You Go? Low Response Rates and the Validity of Inference in IS Questionnaire Research. Journal of the Association for Information Systems, 7(6), 351-414.
- Snowball, C. (2010). How to Improve Survey Response Rates. Research and Education, June, 31(6), 24.
- Templeton, L., Deehan, A., Taylor, C., Drummond, C., & Strang, J. (1997). Surveying General Practitioners: Does a Low Response Rate Matter? British Journal of General Practice, February, 91-94.
- Zeng, S., Xie, X., Tam, C., & Wan, T. (2008). Competitive Priorities of Manufacturing Firms for Internationalization: An Empirical Research. Measuring Business Excellence, 12(3), 44-55.