Commercialization of conventional and sustainability-oriented innovations: a comparative systematic literature review

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Innovations play an important role in achieving competitiveness and long-term economic growth at all levels of the economic hierarchy. More recently, the role of sustainability-oriented innovation in achieving economic growth has become equally important. However, there is a scientific debate about the possibility of effective commercialization of sustainability-oriented innovations. The existence of such scientific debate, as well as the absence of citation-based systematic literature reviews, became a prerequisite for conducting a comparative literature review of research on the effective commercialization of conventional and sustainability-oriented innovations. The purpose of the study is to conduct a comparative review and analysis of research on the commercialization efficiency of conventional and sustainability-oriented innovations. The analysis was conducted on the basis of a citation-based systematic literature review method. The results show that sustainable innovation research is more focused on the relationship between commercialization and firm performance. In the field of conventional innovations, research trends have shifted from studying the impact of technology transfer office (TTO) size, staffing, compensation practices to how strategic factors affect the efficiency of commercialization. In the area of sustainability-oriented innovation, the issues of the strategic orientation impact cause the most sustained interest, while managerial concerns and the stringency of environmental regulations have been actively explored in the past few years. It was revealed that the commercialization efficiency of sustainability-oriented innovations is characterized by so called sustainability-oriented criteria. A distinctive output criterion for commercialization efficiency of sustainability-oriented innovation is the improvement of the firm’s image. In addition, content analysis identified possible research directions to be investigated.

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    • Figure 1. Trends in the development of conventional innovation research
    • Figure 2. Trends in the development of sustainability-oriented innovation research
    • Figure 3. Distribution of approaches to inputs and outputs on the commercialization efficiency of conventional innovations
    • Figure 4. Distribution of input approaches used in sustainability-oriented innovation research
    • Figure 5. Distribution of output approaches used in studies on the commercialization of sustainability-oriented innovations
    • Figure 6. Commercialization efficiency indicators at the macro level
    • Figure 7. Commercialization efficiency indicators at the company level
    • Figure 8. Commercialization efficiency indicators at the university level
    • Figure 9. Commercialization efficiency indicators for sustainability-oriented innovation
    • Table 1. Comparison of keywords, number of articles and type of literature review
    • Table 2. Comparative thematic analysis of conventional and sustainable innovation research
    • Table 3. A comparative overview of the methods used
    • Table 4. A comparative review of the data used
    • Table 1A. List of papers selected for content analysis
    • Conceptualization
      Dinara Kalmakova, Yuriy Bilan, Aknur Zhidebekkyzy, Rimma Sagiyeva
    • Formal Analysis
      Dinara Kalmakova, Aknur Zhidebekkyzy
    • Investigation
      Dinara Kalmakova, Aknur Zhidebekkyzy
    • Resources
      Dinara Kalmakova, Aknur Zhidebekkyzy
    • Supervision
      Dinara Kalmakova, Rimma Sagiyeva
    • Visualization
      Dinara Kalmakova, Aknur Zhidebekkyzy
    • Writing – original draft
      Dinara Kalmakova, Yuriy Bilan, Aknur Zhidebekkyzy, Rimma Sagiyeva
    • Writing – review & editing
      Dinara Kalmakova, Aknur Zhidebekkyzy
    • Project administration
      Yuriy Bilan, Rimma Sagiyeva
    • Methodology
      Aknur Zhidebekkyzy, Rimma Sagiyeva