Privacy concerns and protection behavior during the Covid-19 pandemic

  • Received November 21, 2021;
    Accepted April 8, 2022;
    Published April 20, 2022
  • Author(s)
  • DOI
    http://dx.doi.org/10.21511/ppm.20(2).2022.06
  • Article Info
    Volume 20 2022, Issue #2, pp. 57-70
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Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License

This paper aims to analyze the protection behavior of employees while working remotely during the Covid-19 pandemic using online video chat software. This pandemic changed the way organizations work, managers meet with employees, and employees communicate. An e-mail-based survey among computer users who use video chat software for remote working is employed in this study. Using 306 responses, structural equation modeling explores the relationship between privacy concerns, protection behavior, and antecedents. The technological changes induced due to Covid-19 influence privacy concerns and protection behavior. Privacy efficacy increases privacy concerns and protection behavior. Perceived vulnerability increases privacy concerns. Perceived effectiveness of organization software affects privacy concerns but does not affect protection behavior. There is a positive relationship between privacy concerns and protection behavior; however, this positive relation is negatively moderated by a propensity to trust. A finding of threat severity measure using Covid-19 factors concludes that both privacy concerns and protection behavior increased for online video chat software users. The theoretical model explicates 75% of variances in privacy concerns and 57% of variances in protection behavior. Every one-unit increase in Covid-19 induced changes regarding the work environment increases the privacy concern by 35%, and every one-unit increase in perceived effectiveness of organization software increases privacy concern by 22%. Every one-unit increase in the privacy concern increases the protection behavior by 48%, and every one-unit increase in privacy efficacy increases protection behavior by 59%.

Acknowledgment
The assistance provided by Arun Thottath in reaching out to survey participants was greatly appreciated.

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    • Figure 1. Hypothesized structural model
    • Figure 2. Structural model with the result
    • Figure 3. TRP as moderator
    • Figure 4. Graph of moderator analysis
    • Table 1. Results of protection behavior analysis
    • Conceptualization
      Ranjany Sundaram
    • Data curation
      Ranjany Sundaram
    • Formal Analysis
      Ranjany Sundaram
    • Software
      Ranjany Sundaram
    • Visualization
      Ranjany Sundaram
    • Writing – original draft
      Ranjany Sundaram
    • Investigation
      Snehal Shetty
    • Methodology
      Snehal Shetty
    • Supervision
      Snehal Shetty
    • Validation
      Snehal Shetty
    • Writing – review & editing
      Snehal Shetty