Women’s role in effective business management: A comparative analysis

  • 382 Views
  • 152 Downloads

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License

Considering the intensification of feminization in the labor market and the fact that the behavior of a woman and a man differ significantly in terms of content and factors that shape it, recent studies show that women play an increasingly important role in business management. This study aims to analyze women’s role in effective business management through a comparative analysis. This analysis is based on five components of effective business management: human resource management, business operations, strategic management, financial management, and marketing management. Fifty women and fifty men from Kosovo who manage businesses took part in the survey. Based on the results of the study, mainly the t-tests, there is a statistically significant difference between women and men in business management, where women were found to perceive the components of business management more successfully than men. Women demonstrate better results in human resources management, business operations, strategic management, financial management, and marketing management. Therefore, more women should be placed in leadership structures of different departments, depending on their specialization.

view full abstract hide full abstract
    • Table 1. Cronbach’s Alpha coefficients value
    • Table 2. Descriptive analysis for women
    • Table 3. Descriptive analysis for men
    • Table 4. Descriptive analysis of human resource management by gender
    • Table 5. T-test for human resource management by gender
    • Table 6. Descriptive analysis of business operations by gender
    • Table 7. T-test for business operations by gender
    • Table 8. Descriptive analysis of strategic management by gender
    • Table 9. T-test for strategic management by gender
    • Table 10. Descriptive analysis of financial management by gender
    • Table 11. T-test for financial management by gender
    • Table 12. Descriptive analysis of marketing management by gender
    • Table 13. T-test for marketing management by gender
    • Conceptualization
      Fellanze Pula, Saranda Tafa
    • Data curation
      Fellanze Pula, Linda Ukmata Sanaja
    • Formal Analysis
      Fellanze Pula, Saranda Tafa
    • Funding acquisition
      Fellanze Pula, Saranda Tafa, Linda Ukmata Sanaja
    • Methodology
      Fellanze Pula
    • Project administration
      Fellanze Pula, Saranda Tafa
    • Resources
      Fellanze Pula, Saranda Tafa, Linda Ukmata Sanaja
    • Software
      Fellanze Pula, Saranda Tafa
    • Supervision
      Fellanze Pula
    • Validation
      Fellanze Pula, Saranda Tafa, Linda Ukmata Sanaja
    • Writing – review & editing
      Fellanze Pula
    • Investigation
      Saranda Tafa, Linda Ukmata Sanaja
    • Visualization
      Saranda Tafa, Linda Ukmata Sanaja
    • Writing – original draft
      Saranda Tafa, Linda Ukmata Sanaja