Enhancing strategic decision-making: The role of business intelligence tools and organizational ambidexterity

  • 87 Views
  • 13 Downloads

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License

The study aims to investigate the influence of business intelligence on decision-making quality, considering organizational ambidexterity as a moderating factor. The sample included a broad group of professionals from the high-technology segment, surveying 450 respondents; 254 valid responses were obtained from senior executives, supervisors, and analysts. These respondents were selected as they had a clear ability for a deeper dive into strategic goals and international expansion strategies, effectiveness in capacities, and daily financial management improvement. The results showed that with the use of business intelligence tools, organizations were in a better position to provide a higher quality of strategic decision-making (p < 0.01) as it helped in the functioning of new opportunities to identify and capitalize, while keeping an eye on the current capabilities. The study underscores that organizational ambidexterity is one of the most dominant causes (p < 0.01) for the effective realization of the benefits of business intelligence. Thus, for effective decision-making, it is crucial for organizations to synergize business intelligence tools with their ambidextrous capabilities. This underscores the significant role of organizational ambidexterity as a moderator and further demonstrates its importance in optimizing the use of business intelligence to improve strategic decision-making processes.

view full abstract hide full abstract
    • Table 1. Sample demographics
    • Table 2. Descriptive statistics
    • Table 3. Measurement model
    • Table 4. Discriminant validity
    • Table 5. Hypothesis testing
    • Table 6. Moderating effect
    • Conceptualization
      Amineh Khaddam
    • Data curation
      Amineh Khaddam
    • Formal Analysis
      Amineh Khaddam
    • Funding acquisition
      Amineh Khaddam
    • Investigation
      Amineh Khaddam
    • Methodology
      Amineh Khaddam
    • Project administration
      Amineh Khaddam
    • Resources
      Amineh Khaddam
    • Software
      Amineh Khaddam
    • Supervision
      Amineh Khaddam
    • Validation
      Amineh Khaddam
    • Visualization
      Amineh Khaddam
    • Writing – original draft
      Amineh Khaddam
    • Writing – review & editing
      Amineh Khaddam