The role of social capital on culture preservation and organization transformation among new Chinese chambers of commerce members in Thailand

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This study aims to examine the role of social capital dimensions (e.g., structural, relational, and cognitive) in influencing business transformation among new Chinese chambers of commerce in Thailand towards cultural preservation. A total of 525 members of the new Chinese chambers of commerce participated in Thailand. Structural equation modeling (SEM) was used to examine the research hypotheses. Structural social capital has a positive and significant effect on relational social capital and cognitive social capital. Cognitive social capital also has a positive and significant effect on relational social capital. Furthermore, social capital dimensions (e.g., structural, cognitive, and relational social capital) also have a positive and significant effect on business transformation directly and indirectly towards culture preservation. The findings advance both theoretical knowledge and practical applications, offering insights for businesses and policymakers seeking to leverage social capital for sustainable transformation and long-term success. Social capital dimensions can enhance innovation, facilitate organizational change, and promote flexibility in an increasingly complex and competitive business environment across cultures, industries, and organizational settings.

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    • Figure 1. Proposed research model
    • Figure 2. Structural model
    • Table 1. Respondent demographics
    • Table 2. Mediation effects
    • Conceptualization
      Jiafan Sheng, Yaoping Liu
    • Data curation
      Jiafan Sheng, Yaoping Liu, Junaidi Junaidi
    • Formal Analysis
      Jiafan Sheng, Yaoping Liu, Daranee Pimchangthong
    • Methodology
      Jiafan Sheng, Yaoping Liu, Junaidi Junaidi
    • Project administration
      Jiafan Sheng
    • Visualization
      Jiafan Sheng
    • Writing – original draft
      Jiafan Sheng, Yaoping Liu, Daranee Pimchangthong
    • Writing – review & editing
      Jiafan Sheng, Yaoping Liu, Junaidi Junaidi
    • Investigation
      Yaoping Liu, Daranee Pimchangthong, Junaidi Junaidi
    • Resources
      Yaoping Liu, Daranee Pimchangthong, Junaidi Junaidi
    • Supervision
      Yaoping Liu, Daranee Pimchangthong
    • Validation
      Yaoping Liu, Daranee Pimchangthong, Junaidi Junaidi