Analysis of production, fiscal, and external sector channels of economic growth in Kazakhstan’s oil and gas sector

The objective of the research is to examine the impact of brand name and pricing on Kazakhstan Gen Z consumers’ buying behavior, spending patterns, and other buying motives. Adopting a quantitative approach, the study administers a structured questionnaire following a comprehensive analysis of the relevant literature and gleaned responses from 300 Generation Z consumers after checking the reliability and validity of the instrument using Cronbach’s alpha. The selected hypotheses were tested using the Karl Pearson coefficient of correlation, which revealed that brand name significantly impacts Kazakh women, and price greatly influences both genders. The results observed that price has the most significant effect on the buying behavior of female and male Gen Z consumers in Kazakhstan, with 25 and 28 percent, respectively. Brand name and authenticity considerably influence female consumers, with 16 and 15 percent, whereas innovation, technology, and customization, with 20 and 14 percent, influence male consumers. The significant influence of branding and pricing on the buying behavior of Kazakhstan Gen Z customers is displayed, and the findings provide a focal context for developing marketing plans in this first-of-its-kind research article.

Nowadays, the modernization of the education system is the basis of dynamic sustainable economic development and citizens’ well-being. The key agent for the implementation of educational policy and the developer of the legal framework governing the functioning of the educational sphere is the state and its bodies. The Kazakhstani state policy’s main priorities in the field of education are formulated in several strategic documents. Using the review approach, this article examines the current state of public policy and legal regulation in Kazakhstan’s education sector. The article analyzes key documents that define the contours and content of the main directions of public policy and legal regulation. This article attempts to identify, review, and analyze the legal characteristics of the key process and factors existing in the legal field of Kazakhstani education, such as “Bologna factor,” “soviet legacy,” “provision of quality,” etc. The article concludes that the existing legal tools do not fully comply with law enforcement practice. The interpretations of some legal acts are somewhat different, which causes difficulties for actors providing educational services. Based on the result of the analysis, the article provides the main recommendations for improving legislation in education.

Acknowledgment
This article was written under grant from Kazakhstan Ministry of Education and Science No. АР05135081 “Student with disabilities and distance education learning environment: socio-practical and legal dimensions” coordinated by Prof. Dr Zulfiya Movkebayeva (Abai Kazakh National Pedagogical University).

This study aims to assess how much digital skills are prioritized in public sector recruitment and identify key competency gaps among civil servants. A mixed-methods approach was employed, combining quantitative content analysis of 408 job postings from the official e-qyzmet.kz platform and an online survey among 200 “B” corps civil servants in central and regional government bodies. Survey participants were selected using purposive and nested sampling, with balanced regional representation. The findings reveal that 66.9% of job postings do not specify digital skills as a requirement, and 60% of surveyed civil servants reported that digital competencies were not mandatory for employment. Furthermore, 54.5% of respondents encountered difficulties in using government digital systems due to either a lack of experience or inadequate training. Regional government employees face greater barriers to accessing digital training than central agencies. Despite ongoing e-government initiatives, 56.5% of civil servants have never received formal digital skills training after being hired. These results highlight a misalignment between Kazakhstan’s digital transformation strategy and actual human capital development in the civil service. They emphasize an urgent need to introduce a standardized competency framework and structured digital skill assessments in civil service recruitment and training. Addressing these gaps is essential to strengthening digital governance and ensuring that civil servants are adequately prepared to operate in an increasingly digital administrative environment.

Acknowledgments
This study is funded by the Committee of Science of the Ministry of Science and Higher Education of the Republic of Kazakhstan (No. BR21882308) within the framework of program-targeted funding “Evolution of political institutions and structures in the history of Kazakhstan (XIX–XXI centuries).”