Determinants of tourists’ pro-environmental behavior in coastal tourism sites: A case study from Vietnam

This study investigates the influencing factors that foster green employee behavior in the workplace. The objective of this study is to measure the impact of environmental concern, green human resources practices, environmental knowledge, and green organizational culture on green employee behavior at the workplace. As the potential sample, the study only considered working employees of various medium-sized organizations of the leather industry in Bangladesh. The survey questionnaire was developed on Google Forms using a five-point Likert scale. 300 online questionnaires were sent to the respondents, and 215 responses were deemed valid, showing a response rate of 71%. Moreover, a 5% significance level and SPSS software were used to analyze the data regarding the research purpose of this study. Cronbach’s alpha (α) and factor loading values were used for the reliability and validity of the variables. OLS regression was used to test the hypotheses. This study results find that employees’ concern for the environment, organizational green HRM, necessary information about the environment, green culture, and leadership style are critical for fostering green behavioral outcomes at the workplace. These four factors explained 48.6% of variations on the dependent variable. It is also found that environmental concern (β = 0.274, p < 0.05**) has the highest impact on employee behavior, and green HR practices (β = 0.145, p < 0.05**) have the lowest impact on employee behavior.

The purpose of this study is to explore how internal marketing practices affect the commitment of organizations’ “green” intellectual capital. It examines the relationship between internal marketing practices and the commitment to its “green” intellectual capital’s components: human, relational, and structural. Moreover, it investigates to what extent internal marketing practices are applied to strategic, operational, and implementation levels, affecting “green” intellectual capital commitment. A 27-item questionnaire was used to collect quantitative data. Six hundred nine employees from large companies operating in various business sectors in Greece participated in a survey from July to November 2020. The findings documented a strong impact of internal marketing practices (90.5%) on the commitment to “green” intellectual capital. Internal marketing practices applied at operational levels have the most substantial effect on the commitment of “green” intellectual capital (t = 17.387), while practices at implementation levels are not significant (t = 3.668). The results also indicated that internal marketing practices applied at strategic levels significantly influence the commitment to “green” intellectual capital (t = 15.747). Finally, the study discusses the theoretical and managerial contributions.

Acknowledgment
This study has been funded by the University of West Attica / Special Account for Research Grants.

As the world grapples with the pressing challenge of sustainable development, it has become increasingly vital to understand the factors that influence consumption behavior. Generation Z, in particular, has emerged as a pivotal demographic in advancing sustainable consumption practices. This study investigates how Personal Norms, Social Norms, and Environmental Awareness influence Generation Z’s intentions regarding sustainable consumption while examining the moderating role of environmental knowledge in these dynamics.
Data were gathered through in-person interviews with 395 students from Osmaniye Korkut Ata University in Turkey. The results reveal that Social Norms (β = 0.329, p = 0.000), Personal Norms (β = 0.265, p = 0.000), and Environmental Awareness (β = 0.178, p = 0.000) have a positive impact on sustainable consumption practices, with social norms exerting the most decisive influence.
Furthermore, the findings indicate that individuals with high environmental knowledge and strong personal values are more likely to consume sustainably. In contrast, those who are significantly influenced by the behaviors of their peer groups do not show substantial differences in their consumption intentions based on their level of environmental knowledge.