- 121 Mapping the evolution and intellectual structure of innovation marketing research: a comprehensive bibliometric analysis (1972-2025)
- Created on 02 October 2025
- ... methodologies (21.2%), and strategic innovation management (18.6%). The United States leads publication volume with 1,048 documents (17.26%), followed by China with 681 documents (11.22%), while Belgium ...
- 122 Change management strategies and performance of commercial banks in Nigeria: The moderating role of technology ...
- Created on 01 October 2025
- Type of the article: Research Article Abstract Effective change management is essential for navigating the constantly changing business environment. This study examines the impact of change management ...
- 123 Social customer relationship management and customer lifecycle value in banking: The mediating and moderating roles of engagement ...
- Created on 01 October 2025
- Type of the article: Research Article Abstract This study aims to examine how social customer relationship management influences customer lifetime value through the mediating and moderating roles of ...
- 124 Francis Enya
- Created on 01 October 2025
- 125 Fabrice Ashu
- Created on 01 October 2025
- 126 Grace Pepple
- Created on 01 October 2025
- 127 Alphonsus Kankpang
- Created on 01 October 2025
- 128 Celestine Igwebe
- Created on 01 October 2025
- 129 Alfred Edema
- Created on 01 October 2025
- 130 John Otalor
- Created on 01 October 2025
- 131 Subhasish Das
- Created on 01 October 2025
- 132 Investigating the effect of sales growth and corporate governance on brand decline in industrial firms
- Created on 29 September 2025
- ... sales growth alone does not safeguard against brand erosion. Industrial firms must align financial and governance strategies with long-term brand management priorities. Acknowledgment(s) This research ...
- 133 Rohmawan Adi Pratama
- Created on 25 September 2025
- 134 Digital transformation and improvement of management control: Empirical study in financial institutions ...
- Created on 25 September 2025
- ... transformation to an enhanced management control function within these institutions. This paper investigates the relationship between digital transformation and the management control function in financial ...
- 135 Adil El Ouali
- Created on 25 September 2025
- 136 Manjushri C. Shetty
- Created on 24 September 2025
- 137 Afsana Mehar
- Created on 24 September 2025
- 138 Shareena P.
- Created on 24 September 2025
- 139 Neekshitha V. Shetty
- Created on 24 September 2025
- 140 Wilmark Ramos
- Created on 24 September 2025
