Oksana Poplavska

The relevance of the study is due to the spread of atypical forms of staff involvement in the work and the need to rethink the content of social and labor relations, implemented in cyberspace, the need to develop adequate to modern realities regulations of labor organization. The purpose of the study is to develop best practices in the organization of labor activities of employees engaged in crowdsourcing and to develop recommendations for regulating such work in accordance with Ukrainian legislation. The methodological basis of the study is formed by theories of self-organization of socio-economic systems, modern concepts of management and project management, the concept of decent work, the theory of social responsibility. Analysis of the achievements of domestic and foreign scientists in the field of labor organization, development of social and labor relations showed that despite the positive aspects of crowdsourcing remains many unresolved issues, including high risks of fraud, low liability, lack of social protection and more. The results of the study are aimed at overcoming these barriers by implementing the author’s regulations on the organization of work under crowdsourcing, which, in contrast to the existing ones, distinguishes three main employment clusters on the platforms; Crowdsourcing is analyzed in two planes (the grouping was based on the criterion of transaction costs (contract theory), namely as a specific form of organization and conduct of business and as a form of social contract between the state and community, business and society. immanent to the needs of today and take into account the variability of the ecosystem of the modern labor market, filled with qualitatively new content that meets the criterion of adaptability and takes into account modern best practices in organizing the work of crowdworkers.

The effective performance of any company is determined by the degree of motivation of its staff. In a pandemic, it is important to explore changes in the values and motivational profiles of staff, especially young people. The aim of the paper is to study the internal motives of millennials and Generation Z, to identify modern motivational tools, taking into account the challenges of an unstable global ecosystem. To assess the changes in the motives for work, a questionnaire was used. The survey was conducted (at the end of 2020 and the beginning of 2021) among young people in Kyiv (Ukraine) aged 17-22 (287 people participated), who had previous work experience. All results were proven to be valid. The results of the study showed that changes in the motivational profile of millennials and Generation Z under the influence of restrictive measures due to the pandemic occurred in the range of values of awareness of individuality: motives for maintaining health, balancing life, personal and professional growth came out to be more relevant. Such changes indicate positive opportunities for young people due to high adaptability to changing and unstable conditions, and, on the other hand, they bring challenges for companies – the loss of personnel. The most optimal models will be career-oriented and adaptive with elements of well-being management to motivate millennials and Generation Z.

Safety risks at work during a pandemic and war require new standards for the organization of work. Increasing socio-psychological pressure requires a better definition of staff duties, communication rules, and work and rest regimes. The purpose of the study is to determine the most acceptable regulations for the organization of labor that help to maintain the efficiency of a company’s activities in an unstable environment. In the course of the research, a content analysis of regulatory documents was carried out and a survey among HR managers, heads of Ukrainian companies, and their employees was conducted. All data were collected in two waves. The first wave was in November-December 2021 with 301 participants. Due to the beginning of the war, the second wave of the study was conducted in April-May 2022, when the wartime conditions have already made their impact, with 271 participants — managers, HR managers, and staff of Ukrainian enterprises. The results confirmed that working conditions and global risks that determine the types of the organization of work under uncertainty require a flexible approach. Mixed and flexible standards of the organization of work provide for optimal work modes and safer working practices, so they have been approved to be more effective. It has been determined that the disregard of global challenges, trends, and the social nature of labor by the company management reduces the effectiveness of labor organization regulations.