Employee value proposition: Which factors matter? A Swiss case study on motivational factors
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Author(s)Xavier BronletLink to ORCID Index: https://orcid.org/0009-0008-7071-3096
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Jessica Basile
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Roberta Basile
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Nicola Ferla
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DOIhttp://dx.doi.org/10.21511/ppm.22(1).2024.24
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Article InfoVolume 22 2024, Issue #1, pp. 279-294
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131 Downloads
This work is licensed under a
Creative Commons Attribution 4.0 International License
Companies are developing strategies to attract and retain talented workforce in an always more effervescent labor market. The ones that relate to attracting talents are usually referred to as employer branding, and the ones related to retaining talents are usually referred to as employee value propositions. This study aims to investigate the motivational factors in the employee value proposition model and suggest an extension of the common models. A questionnaire was elaborated to check the validity of the hypothetical model. The sample includes a large Swiss financial institution that decided to remain anonymous. 517 employees have provided valid observations; the multivariate analysis conducted under the lenses of structural equation modeling confirms the validity of the hypothetical model. In particular, the study illustrates that extrinsic (salary, benefits, career) and intrinsic (work environment, work purpose, and job strain) motivational factors must be considered in the employee value proposition model. The intrinsic motivational factors contribute slightly more than the extrinsic motivational factors; the salary factor contributes the most among the extrinsic motivation variables, and the working environment factor contributes the most among the intrinsic motivation variables. The elaborated model has practical application for corporations who want to govern their employee value proposition and align their employer branding identity. It extends the theoretical foundations to support further research in this domain.
- Keywords
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JEL Classification (Paper profile tab)M10, M51
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References79
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Tables9
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Figures1
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- Figure 1. Factor loadings
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- Table 1. Factor analysis results
- Table 2. Construct reliability and validity values
- Table 3. HTMT values
- Table 4. Fornell-Lacker criterion
- Table 5. Total effects
- Table 6. Contribution of items on employee value proposition
- Table 7. Total item weight
- Table 8. Meaningful factors in the employee value proposition
- Table A1. Item description
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Internal employer branding as a way to improve employee engagement
Iwona Staniec ,
Magdalena Kalińska-Kula
doi: http://dx.doi.org/10.21511/ppm.19(3).2021.04
Problems and Perspectives in Management Volume 19, 2021 Issue #3 pp. 33-45 Views: 1761 Downloads: 1913 TO CITE АНОТАЦІЯIn the turbulent environment of modern business, attracting and retaining valuable human resources have become one of the main means of competitive edge. The satisfaction of current employees and talent retention are essential elements of organizational success. Against this background, this study aims to examine whether the process approach to internal employer branding, including internal branding activities (IBA) and conducting intra-organizational research (CIR), allows for the improvement of the current employee involvement. The study used the method of regression analysis. In addition, a survey was used as to collect necessary data. The sample included 120 personnel, selected by a convenience sampling method. In the light of the conducted analysis, it was confirmed that CIR significantly increases the employee value proposition (EVP). Likewise, IBA directed at current employees has a significant impact on EVP shaping. In this context, assuming EVP as a measure of employee involvement, it has been shown that the adoption of a process approach to employer branding can lead to the improvement of the current employee commitment and productivity. Thus, employer branding seen as a process in line with the human resource management and corporate strategy can contribute to building a competitive advantage.
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Linking employer branding and firm-level performance: The case of Azerbaijani firms registered on Glassdoor
Aydan Huseynova ,
Jana Matošková ,
Ales Gregar
doi: http://dx.doi.org/10.21511/ppm.20(1).2022.12
Problems and Perspectives in Management Volume 20, 2022 Issue #1 pp. 128-142 Views: 1193 Downloads: 760 TO CITE АНОТАЦІЯIn today’s competitive labor market, firms use employer branding strategies to engage their workforce for better performance. However, the current understanding of the role of employer branding in firm-level performance in the context of developing countries is very limited. This study aims to investigate the importance of employee retention and recruitment efficiency to strengthen the relationship between employer branding and firm-level performance. Data are collected from 316 Azerbaijani firms that are tagged by the Glassdoor and reviewed by former employees. Structural equation modeling is used to test the hypotheses. The results of the study show that employer branding can enhance firm-level performance through employee retention and recruitment efficiency. However, online employee reviews on the Glassdoor do not moderate the connection between employer branding and employee retention. Current employees feel motivated to continue working with those companies which show excellent employer strategies. Furthermore, a firm’s strategy to attract the best employee pool improves firm-level performance. It is also concluded that employees working in developing countries do not concern about online reviews on their employer, and prefer to continue working despite contrary thoughts.
Acknowledgment
Author acknowledges the financial support provided by Internal Grant Agency (IGA/FaME/2019/008) of FaME through Tomas Bata University in Zlin, Czech Republic. -
Impact of digitalization on the attractiveness of employee recruitment and retention in Moroccan companies
Mohamed Habachi ,
Zakia Nouira ,
Cheklekbire Malainine ,
Omar Hajaji
doi: http://dx.doi.org/10.21511/ppm.20(3).2022.02
Problems and Perspectives in Management Volume 20, 2022 Issue #3 pp. 12-27 Views: 776 Downloads: 293 TO CITE АНОТАЦІЯThe relevant evolution of social networks and the expansion of digitalization has led to significant changes in the classical processes used by Moroccan companies in different fields such as marketing, human resources management, etc. This paper investigates the effects of digitalization on the attractiveness of Moroccan companies in terms of recruitment and safeguarding these constructs by using structural equation models according to the PLS approach. The study was carried out to touch 74 companies in different sectors. The study showed positive relationships between management support, digitalization, and recruitment performance (defined as the attractiveness of a company for recruitment and federalization of employees). The results show that the T-statistics are equal to 67.55, 6.862, and 5.941, respectively. The Q² value is 0.884 for scanning and 0.937 for performance, which means that the model is predictive in nature. The GoF is 1.388, which means that model is sufficiently large for the overall validity of the PLS model. While jobseeker behavior and competitive intensity did not affect recruitment performance because the test T-statistics is less than 1.64, the two factors have no moderating effect as the p-values are 0.228 and 0.082, respectively, exceeding the threshold of 0.05.
