The effect of servant leadership on CSR implementation: A PLS-SEM analysis

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Type of the article: Research Article

Abstract
Drawing upon stakeholder theory, this paper aims to examine the link between servant leadership and corporate social responsibility (CSR) through organizational ethical culture as a mediation mechanism. The study deployed a quantitative method. Data were collected through a survey of 261 hotel managers, employees, and top managers at 12 hotels in major cities within the provinces of Balochistan, Khyber Pakhtunkhwa, Punjab, and Sindh, Pakistan, from January to May 2025. Hotels were chosen due to their active engagement in CSR and commitment toward sustainability. This study used SmartPLS 4.0 for data analysis with the PLS-SEM technique. The data revealed that servant leadership (t-statistic value 30.746, p-value 0.000) has a significant relationship with CSR implementation. Additionally, servant leadership (t-statistic value = 37.26, p-value = 0.000) is significantly related to organizational ethical culture. The findings indicate that organizational ethical culture (t-statistic value = 9.057, p-value = 0.000) is positively associated with CSR implementation. Finally, organizational ethical culture (t-statistic value 8.718, p-value 0.000) mediates the linkages between servant leadership and CSR implementation. This study contributes to the body of knowledge by integrating leadership-CSR domains as well as offering a unique and under-explored context, such as the hotel industry in South Asia, with a particular focus on Pakistan. These findings provide valuable insights to practitioners and leaders in the hotel sector by devising their CSR initiatives as a mindset of implementation rather than merely policy or practice.

Acknowledgment
We are thankful to the Internal Grant Agency of FaME TBU No. IGA/FaME/2025/010. Project Title: “Enterprise Performance and Innovation: The Role of Corporate Social Responsibility, Digitalization, Servant Leadership, and Uncertainty”.
This scientific work was supported by the Tomas Bata University in Zlin (IGA/FaME/2025/010).

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    • Figure 1. Conceptual framework
    • Table 1. Demographics
    • Table 2. Measurement model
    • Table 3. Reliability and convergent validity
    • Table 4. Discriminant validity: Heterotrait-monotrait ratio (HTMT)
    • Table 5. Model fit
    • Table 6. Hypotheses testing
    • Table A1. Measurement scales
    • Conceptualization
      Ghulam Kalsoom
    • Data curation
      Ghulam Kalsoom
    • Formal Analysis
      Ghulam Kalsoom
    • Funding acquisition
      Ghulam Kalsoom, Rasa Smaliukienė
    • Investigation
      Ghulam Kalsoom, Rasa Smaliukienė
    • Methodology
      Ghulam Kalsoom
    • Software
      Ghulam Kalsoom
    • Visualization
      Ghulam Kalsoom, Rasa Smaliukienė
    • Writing – original draft
      Ghulam Kalsoom
    • Resources
      Rasa Smaliukienė
    • Supervision
      Rasa Smaliukienė
    • Writing – review & editing
      Rasa Smaliukienė